Creative individuals often face unique challenges when it comes to turning their innovative ideas into successful and sustainable businesses. They may lack the necessary business skills and knowledge to navigate the complexities of the marketplace, leaving them feeling disconnected from the business world.
Does this feel like you? Are you a creative professional in the design fields in Lebanon? Then the EnVision program is your solution! We highly believe that entrepreneurship programs can play a vital role in empowering creative individuals to turn their passions into profitable businesses.
The Goethe-Institut Libanon, within the framework of the project Cultural and Creative Industries - FANTASMEEM, and in partnership with INJAZ Lebanon, is launching a new entrepreneurship training program “EnVision” to support designers in Lebanon to scale up their business and increase their prospects of employment and income.
EnVision is a 3 months program (between 50 - 55 hours) dedicated to design entrepreneurs and creative professionals in any field of design with early-stage start-ups or freelance practices based in Lebanon. It aims to strengthen the designers’ creative and business skills and equip them with the resources and tools they need to successfully navigate their social entrepreneurial journey, adopt sustainability in their design practices, integrate a social aspect to their businesses, and achieve greater independence through business ownership.
Up to 40 design entrepreneurs will take part in EnVision, and you could be one of them. APPLY NOW before June 11, 2023!APPLY NOW
The project “Cultural and Creative Industries” is implemented by the GIZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in cooperation with the Goethe-Institut. It improves employment and income opportunities for creative professionals in six partner countries; Lebanon, Jordan, Iraq, Kenya, Senegal, and South Africa, and operates mainly in the music, fashion, design, and animation sectors. In addition to promoting the development of entrepreneurial, digital, creative, and technical skills through training programmes, the project aims to strengthen the framework conditions and the ecosystem of the cultural and creative industries.
Are you wondering why to participate and what’s in it for you? EnVision is designed to be interactive and engaging, providing you with a diverse range of learning experiences that will enable you to develop your skills and knowledge in entrepreneurship and design. Check out what this program consists of and the learning journey you will embark on once accepted!
Online Training Sessions
A collaborative learning environment on entrepreneurship, creativity and innovation, sustainability, financial & business planning, branding & marketing that will encourage designers to learn from each other through case studies and guest speakers.
Online Talks about design featuring regional & international design entrepreneurs who will share their experiences, insights, and tips for success in the design industry.
In-person Study Tours that will give you the opportunity to visit design-based businesses in Lebanon and to gain a deeper understanding of the local design industry.
Mentoring sessions will enable you to engage with experts who have experience in your particular design field, allowing you to benefit from their insights & advice.
In-person Networking Events
Opening & closing networking events will be held in person where you will get to meet guest speakers, industry experts, alumni, and like-minded individuals to help you expand your network, build potential collaborations, and give more exposure about your work.
Knowledge Exchange & Matchmaking
Through the study tours & online talks, you will connect with other like-minded design entrepreneurs & business professionals, and learn from their journey, exchange knowledge and experiences. These activities also foster networking, matchmaking, and potential partnerships which are essential to building a successful business.
The “EnVision” programme curriculum incorporates the following components to support designers in developing their design business.
I- Creative Catalyst:
Igniting Your Design Entrepreneurship Potential
Explore the vast opportunities for entrepreneurship in the creative and cultural sector, while gaining the tools and insights to overcome the unique challenges that come with it. Through interactive online sessions, dynamic Design Talks, and inspiring study tours, you'll unlock your entrepreneurial potential, gain valuable insights from experts in the field, and develop strategies to tackle the challenges that arise.
II- Visionary Ventures:
From Creative Concept to Entrepreneurial Success
Transform your vision into a successful business venture that offers a strong value proposition. While designers and entrepreneurs understand the importance of having a vision, bringing it to life can be a challenge. With the help of our team of creative guides and business strategists, you’ll get the insights and tools you need to develop a compelling design concept and align your business and design visions. Stand out in the competitive design market and turn your vision into a reality.
III- Blueprint for Success:
Laying the Foundation of Your Design Business
Learn about the key building blocks of a successful design business, including financial planning, market analysis, and business modeling. You'll gain the tools and insights needed to develop a comprehensive business model or lean canvas that will guide you on your entrepreneurial journey.
IV- Brand Mastery:
Crafting Your Unique Marketing Story
Develop a distinctive brand identity, craft a compelling marketing story, and effectively communicate with your target audience across different marketing channels. In this component, you'll learn how to create a strong brand positioning strategy, develop a unique brand identity, and master the art of communication through effective marketing campaigns. Our experienced trainers will guide you through the process, providing valuable insights and practical tools to ensure your business stands out in the competitive design market.
V- Market Magic:
Navigating Design Events for Successful Product Launches.
Master the art of navigating design events and exhibitions, bring your designs from ideas to the market & build connections with potential customers and partners. In this component, you will learn how to use exhibitions, events, and design weeks to showcase your products or services effectively. We'll provide you with the resources and information you need to identify the right exhibitions and design weeks for you, as well as guidance on how to apply and get accepted. With study tours, networking events, and connections made through the program, you'll gain the knowledge needed to bring your design from concept to market and connect with potential customers and partners.
VI- Creative Connections, Growth & Beyond:
Networking, Engaging, and Opportunities for Further Growth and Development
Fostering networks and collaborations are essential to building a successful business. This component, provides chances to network and engage with a diverse group of designers and entrepreneurs from Lebanon, Germany, and the MENA region, giving you focused visibility and exposure opportunities, and extra recognition in the industry. You'll learn from peer designers, trainers, mentors, and successful entrepreneurs, gaining valuable insights and receiving feedback on your work.
Additionally, you'll also learn about access to other programs, funding options, and investment opportunities. You'll be equipped with the necessary tools and insights to effectively pitch your business, engage with potential investors, and take your business to new heights.
WHO & WHEN
- Open to design entrepreneurs or creative professionals in the design sector.
- Your business, product, or service should be related to the design sectors such as Architecture, Spatial, Landscape, Interior, Furniture, Fashion, or Product Design.
- Should have already started and worked on your design product, service, or prototype.
- Should have basic knowledge & understanding of English.
- Willing and able to fully commit to the 3-month hybrid training program, including events.
The program targets designers at the beginning of their entrepreneurial journey & who want to scale up their business. Designers should have at least developed a prototype, a product, or service in the following design sectors:
- Spatial Design
- Landscape Design
- Interior Design
- Furniture Design
- Fashion & Textile Design
- Product Design
- June 11, 2023: Applications Deadline.
- July 6 to September 25, 2023: Program Activities & Sessions (online and in-person).
- October 6, 2023: Closing Ceremony
This is a tentative timeline. A more detailed timeline and schedule will be announced to the selected designers in due time.
For inquiries, you can contact INJAZ Lebanon team at: firstname.lastname@example.org, using “EnVision” as the subject line.